Market Expansion USA program is a three-step program to empower innovators, entrepreneurs, and professionals with knowledge, resources, and tools, and provides access to local mentors you need to plan for new market expansion, expand your reach, and grow your business in the United States.
STEP 1: Apply and Register payment 1 – $1,200
- Apply for participation in a cohort to the United States
- Begin your first STEP program to get prepared for the cohort.
- Exclusive Invitation to monthly high level program briefings
- Completion of STEP 1 program is required and is the first payment for participation in the cohort.
- Plan for your new market expansion in partnership with U.S. collaborators.
- Promote your innovation, business, organization, region, brand.
- Build strategic partnerships.
- Co-innovate, cooperate, commercialize, deploy solutions with U.S. partners.
- Learn and cooperate with your U.S. and international peers and collaborators.
- Expand your reach and discover opportunities for your business or stakeholders.
After you have completed the exercises in the Step 1 Market Expansion USA planning guide, you will have a package of information you need to qualify to meet potential partners, customer and investors for the US Market, including:
- Executive Summary
- Business Plan
- Marketing Plan
- Market Entry Plan
- Market Research
- Competitive Analysis
- SWOT Analysis
- Soft Landing Research for all 50 States and US Territories
- Application to US Tech Hubs
- Tax Planning
- Budgeting
- How to price your product in the US Market
- Manufacturing and Distribution Plan or Licensing Plan
- Sales Plan and Customer Acquisition
- Investor Pitch Deck
- Introduction to Consultants and Advisors in the USA
- Market Expansion USA Planning Guide
- Foreign Investor Soft Landing USA Guide – Soft Landing Research for all 50 states
- Technology Hubs USA Guide
- Join briefings, events, projects, business roundtables, trade missions, media tours.
- Engage with your industry innovation and business ecosystems.
- Meet strategic partners, potential clients and investors.
- Receive exclusive partner updates and invitations.
- Discover funding opportunities.
- Maximize your opportunities, expand reach, launch and grow your business.
- Take advantage of face-to-face experiences at virtual and live events.
- Leverage partnered marketing channels to promote your innovation, region, business, organization, brand.
- Showcase your innovation, knowledge, technology, product, expertise, service.
- Invitations to participate in an immersion week in the U.S.
- Immersion weeks are held in different regions of the United States and with different strategic partners, based on your area of expertise, including dual-use technology, education, energy, agriculture, mobility and more. Review the key categories here.
- Step 1 is a prequalification step in order to register for participation in a future cohort.
- Step 2 includes the immersion week 5-day program, key introductions and site visits and one on one meetings.
Airfare and accommodations are not included, but special pricing at an event hotel will be available.
Connect with your peers, investors, and leaders from industry, governments, finance, institutes, trade organizations, NGOs, foundations, and non-profits committed to co-innovate and do business with Foreign Innovators, Entrepreneurs, Business Investors, and International Trade and Economic Development Professionals.
STEP 3: Business Development and Access to Funding – $2,500
- Introductions to Preferred Service Providers and Advisors to assist you in your Market Expansion and Soft-Landing Process
- Launch, scale, and deploy your technology, product, or service with strategic U.S. partners and investors committed to cooperate with foreign innovators, entrepreneurs, and business investors in the U.S. and internationally.
- Briefings about projects, qualifications for projects, introduction to investors
- Invitations to VIP roundtables and by invitation only events both live and virtual