Welcome to the Market Expansion USA Planning Guide
Get ready to expand your reach and operations, in the United States.
SMART Community Exchange (“SCE”) USA is excited introduce a virtual platform designed to elevate SMART brands, solutions, expertise, and business visibility and influence in the highly competitive U.S. market.
Collaborate with our U.S. team and strategic partners across the U.S. to develop awareness and perception for your SMART brand and expertise among U.S. companies, government agencies, institutions, and organizations:
- Maximize your impact and make lasting connections by attracting the right U.S. audience for your business.
- Take advantage of face-to-face experiences at virtual and live events by building your U.S. brand and new partnerships.
- Leverage our marketing channels to promote your brand and business effectively across the U.S.
- Showcase your innovation, knowledge, technology, products, and services for the U.S. market to ensure U.S. audiences recognize your expertise.
- Launch your new technology, product, or service in partnership with U.S. partners and investors to make an impact in the U.S. and beyond.
REVIEW THIS SECTION
Before entering a market, conducting market research helps in planning, budgeting, financing, and setting clear entry strategies for success.
Why clear objectives are necessary
This guide offers checklists, resources, industry links, and planning tools and templates. Assessing your current business status will help you identify and address any existing gaps, enabling you to establish suitable goals for the future.
How to set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) objectives.
REVIEW THIS SECTION
What is the current status of your company? How are you currently reaching out to your customers? How will you determine the pricing of your product in a new market?
Analyzing
Developing both short and long-term business goals is to identify the things you want to achieve in the following years for your company’s growth, financial goals, exit strategy, and more.
Planning
Budgeting for your business involves making informed predictions about your company’s financial outlook. To make sound financial choices for the future, it’s essential to analyze the financial data from the previous month, three months ago, and the same month from last year.
Budgeting
Budgeting for your business involves making informed predictions about your company’s financial outlook. To make sound financial choices for the future, it’s essential to analyze the financial data from the previous month, three months ago, and the same month from last year.
REVIEW THIS SECTION
Direct Sales
Selling your product directly to customers by leveraging a live and/or online sales team.
Distribution
Offer the company’s products directly to regional distributors for sale or lease.
Licensing
License your product or technology to companies that are currently selling products to your target market and potential customers.
Consultants and Advisors
If your company is expanding to a new market, especially a new country, you will need to consider having local advisors in the new market before you begin a market entry. Choose a firm that understands international laws and accounting if you are operating in more than one country.
Communication
To work effectively with consultants, it is crucial to establish clear expectations and deliverables. This involves closely monitoring the project scope. Additionally, consider offering the company’s products directly to regional distributors for sale or lease.
Visit the New Target Market
If you are determined to enter a market successfully, you must visit and immerse yourself in it.
REVIEW THIS SECTION
Learn about new Target Markets
Engage in live and virtual training, workshops, and discussions with prominent government and industry leaders across various markets as part of your new market expansion strategy.
Research Key Industries
The Key Industry market research you conduct on potential new markets can help you develop your product (or service) development strategy, as well as inform how you model different growth scenarios with your sales forecast. Secondary market research resources can include trade associations, government information, third-party research sites, and both free and paid online tools.
Visit the New Target Market Virtually
Engage in virtual and live trade missions, conferences, and industry trade shows within your selected target market.
Open an Office in the New Market
Collaborate with your local advisors to discover the ideal spot for setting up a physical or virtual office in the new market.
Follow Local and Regional Registration Laws
Register your business name with state and local authorities. and register with the necessary federal agencies.
Setup Bank Accounts and Payment Methods
Engage in virtual and live trade missions, conferences, and industry trade shows within your selected target market.
Create your Pre-Launch Plan
Engage in virtual and live trade missions, conferences, and industry trade shows within your selected target market.
REVIEW THIS SECTION
Federal, Regional and Local Agency Links
Additional Training Videos
Templates
REVIEW THIS SECTION
To learn more about all the Market Expansion USA Programs and to Access the Market Expansion USA Planning Guide – Visit