Add a sentence or two highlighting your most important tactics. It might be low or high price, high value, distribute via the web, market via social media, focus on repeat business, or whatever.
Then add the next major milestone you’re working towards. Maybe that’s some number, like 100 lunches in a day or 1, 000 subscribers. Maybe it’s the new website launch, or the new product, or the new location. Give yourself an attainable nearby goal that is measurable.
The executive summary for investors