Foreign Company executives and senior professionals are invited to participate in the executive-level Virtual Market Expansion USA (VME) training program.
The 12-month training program includes:
12 weeks of Executive Level Training on Doing Business in the USA
- Training from regional Business Advisors
- Training from US Government Agencies
Followed by:
- Access to virtual trade missions hosted by US Economic Development Agencies (EDA)
- Access to local business advisory provided by local Economic Development Partners (EDP)
- Acknowledgment of your business in the program Press Release
- Online business listing in the International SMART Community Directory
- Invitations to SMART Community Exchange USA Forums and other events
- Site Selection support
- Introduction to potential partners, distributors, manufacturing, warehousing, and fulfillment suppliers
- Introduction to investors and funders
During the program you will create a:
- Company Profile
- Executive Summary
- SWOT Analysis
- Competitive Analysis
- Business Plan
- Marketing Plan
- Market Entry Plan
- Investor Pitch
- Market Expansion Budget
Target audiences
- Businesses seeking new market expansion
Features
- Market Readiness Evaluatoin
Requirements
- Students must be registered to access the course content
FAQs
Companies may apply to enter the program which includes training, international marketing, consulting, networking, and virtual and in person trade missions.
Curriculum
- 19 Sections
- 2 Lessons
- 12 Weeks
Expand all sectionsCollapse all sections
- Sample Curriculum and How to Apply2 ItemsSample Curriculum for the course and How to Apply for the Course
- VME MODULE 1 – Doing Business in the United States0 ItemsLearn from Government Agencies and Resources about how to enter the US Marketplace – SBA, IRS, Trade.gov, and OSHA
- VME MODULE 2- Accounting0 ItemsUnderstanding and setup processes for multiple types of business accounting such as, financial accounting, managerial accounting, cost accounting, auditing, tax accounting,
- VME MODULE 3 – Communication0 ItemsUnderstanding intrapersonal, interpersonal, group, public, and mass communication
- VME MODULE 4 – Legal0 ItemsCreate an entity, Register Your Business Name, apply for a Federal Tax ID Number, create business contracts, and understanding immigration law
- VME MODULE 5 – Insurance0 ItemsBusiness Insurance including personal liability, product liability (errors and omissions), workers’ compensation, cyber insurance, unemployment, business interruption, life insurance, key man insurance, health insurance
- VME MODULE 6 – Logistics0 ItemsProcesses involved in moving goods, whether from a supplier to a business or from a business to a customer. How to manage these processes as a unified system
- VME MODULE 7 – Housing/Commercial Real Estate0 ItemsEvaluating needs and costs for the company offices, warehousing and manufacturing and the employees for residential housing, based on market selection
- VME MODULE 8 – Intellectual Prperty Rights (IPR)0 ItemsUnderstanding Protection of IPR such as patents, trademarks, copyrights, design, processes and more
- VME MODULE 9 – Manufacturing and Fulfillment0 ItemsUnderstanding how and where you will manufacture (or create SAAS) your product, where will the product we warehoused and how will the product be processed from initial order to final delivery to the customer
- VME MODULE 10 – Sales and Marketing0 ItemsWhat sales model will you use to sell your product (direct, distribution, licensing)? customer aquisition, customer service, customer communication, advertising and marketing, including partnered marketing, public relations and social media
- VME MODULE 11 – Competitive Analysis0 ItemsIdentifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service
- VME MODULE 12 – SWOT Analysis0 ItemsSWOT (strengths, weaknesses, opportunities, and threats) analysis is used to evaluate a company’s competitive position and to develop strategic planning. SWOT analysis assesses internal and external factors, as well as current and future potential.
- VME MODULE 13 – Budget Creation0 ItemsIdentify available capital, estimate your spending, and help predict revenue
- VME MODULE 14 – Human Resources and Employee Benefits0 ItemsRecruitment and management of employees and employee benefits , in addition to their base salaries and wages, such as health insurance plan, life insurance, paid time off (PTO), profit sharing, and retirement benefits
- VME MODULE 15 – Business Language and Translations0 ItemsBest practices and resources for Business translation of both official and informal documentation that a company disseminates and produces throughout the organization
- VME MODULE 16 – Site Selection0 ItemsSite selection involves measuring the needs of a new project against the merits of potential locations, including virtual and live trade missions, key industries and key advisors in each market
- VME MODULE 17 – Staff Training0 ItemsHow to create and deliver training programs for business manager, human resources and sales and marketing teams
- VME MODULE 18 – Funding0 ItemsPreparing and delivering a successful investor presentation, Types of Funding available to foreign investors. How and why to create an entity in the USA.
Instructor
Free
