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USP
Market Expansion USA Qualification Program
Curriculum
7 Sections
49 Lessons
52 Weeks
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Module 1 – New Market Entry Evaluation
There are many key elements needed before your company completes a new market entry.
8
1.1
Lesson 1.1 – Regulations and LicensingCopy
1.2
Lesson 1.2 – Market EvaluationCopy
1.3
Lesson 1.3 – Competitive AnalysisCopy
1.4
Lesson 1.4 – Target Market EvaluationCopy
1.5
Lesson 1.5 – SWOT AnalysisCopy
1.6
Lesson 1.6 – Understanding Your Company Unique Selling PropositionCopy
1.7
Lesson 1.7 – Protect your Intellectual Property (IP)Copy
1.8
Lesson 1.8 – Executive SummaryCopy
Module 2 – New Market Planning, Analysis and Budgeting
Module 2 is a planning guide including budgeting, market research and analysis, potential revenue streams and more
8
2.1
Lesson 2.1 – Setting Short Term, Mid Term and Long Term goalsCopy
2.2
Lesson 2.2 – Potential Revenue StreamsCopy
2.3
Lesson 2.3 – Creating a BudgetCopy
2.4
Lesson 2.4 – Product PricingCopy
2.5
Lesson 2.5 – Pricing (SaaS) Software as a ServiceCopy
2.6
Lesson 2.6 – Market ResearchCopy
2.7
Lesson 2.7 – Investment and FundingCopy
2.8
Lesson 2.8 – Creating a Sales Office in the United StatesCopy
Module 3 – New Market Entry Strategies
Module 3 details strategies to enter a new market, what is needed for each strategy and cost considerations.
8
3.1
Lesson 3.1 – Evaluating your best Market Entry strategyCopy
3.2
Lesson 3.2 – Strategy 1 – Sell products directly to the end usersCopy
3.3
Lesson 3.3 – Strategy 2 – Sell or lease products directly to the regional distributors (wholesale)Copy
3.4
Lesson 3.4 – Strategy 3 – License your product or technologyCopy
3.5
Lesson 3.5 – Planning for your chosen Market Entry StrategyCopy
3.6
Lesson 3.6 – Who is your sales team for each strategy?Copy
3.7
Lesson 3.7 – Sales and Marketing PlanCopy
3.8
Lesson 3.8 – How to create your sales training and marketing materialsCopy
Module 4 – Final Preparation
Module 4 is a detailed overview of your company readiness, items that are not ready and how to work with business advisors to complete your documentation and planning.
8
4.1
Lesson 4.1 -Final package of materials for fundingCopy
4.2
Lesson 4.2 – Why should I engage advisors to help with final documents?Copy
4.3
Lesson 4.3 – Your new market expansion teamCopy
4.4
Lesson 4.4 – Where to find advisors in your new marketCopy
4.5
Lesson 4.5 – Consultant CommunicationCopy
4.6
Lesson 4.6 – Hiring a Business Manager for the New Market ExpansionCopy
4.7
Lesson 4.7 – Are you ready? Pre-Launch ChecklistCopy
4.8
Lesson 4.8 – Create a Market Launch PlanCopy
Module 5 – Virtual and Live Trade Missions
Module 5 includes Virtual Trade Missions to assist in pre site selection and prepare for live Trade Missions.
8
5.1
Lesson 5.1 – Participate in Virtual Trade MissionsCopy
5.2
Lesson 5.2 – Join a Trade Mission to the United StatesCopy
5.3
Lesson 5.3 – After the Trade MissionsCopy
5.4
Lesson 5.4 – Prepare to Join a Live Trade DelegationCopy
5.5
Lesson 5.5. – Research Key Industries in New MarketsCopy
5.6
Lesson 5.6 – Choosing the Right Business LocationCopy
5.7
Lesson 5.7 -Stay Informed about New MarketsCopy
5.8
Lesson 5.8 – International Marketing OpportunitiesCopy
Module 6 – Review of Level 2 Virtual Market Expansion Training
Module 6 – Is a review of Level 2 Virtual Market Expansion Training and Trade Mission Program (12 months).
8
6.1
Lesson 6.1 Virtual Market Expansion Program OverviewCopy
6.2
Lesson 6.2 Time InvestmentCopy
6.3
Lesson 6.3 Who are the instructorsCopy
6.4
Lesson 6.4 Sample CurriculumCopy
6.5
Lesson 6.5 Ways to Engage with InstructorsCopy
6.6
Lesson 6.6 Business RoundtablesCopy
6.7
Lesson 6.7 Virtual Site VisitsCopy
6.8
Lesson 6.8 Live Trade MissionsCopy
Module 7 – New Market Expansion Resources and Downloads
1
7.1
Lesson 7.1 – New Market Expansion Resources and Downloads
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