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New Market Entry
New Market Entry
Curriculum
7 Sections
49 Lessons
52 Weeks
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Module 1 – New Market Entry Evaluation
There are many key elements needed before your company completes a new market entry.
8
1.1
Lesson 1.1 – Regulations and Licensing
1.2
Lesson 1.2 – Market Evaluation
1.3
Lesson 1.3 – Competitive Analysis
1.4
Lesson 1.4 – Target Market Evaluation
1.5
Lesson 1.5 – SWOT Analysis
1.6
Lesson 1.6 – Understanding Your Company Unique Selling Proposition
1.7
Lesson 1.7 – Protect your Intellectual Property (IP)
1.8
Lesson 1.8 – Executive Summary
Module 2 – New Market Planning, Analysis and Budgeting
Module 2 is a planning guide including budgeting, market research and analysis, potential revenue streams and more
8
2.1
Lesson 2.1 – Setting Short Term, Mid Term and Long Term goals
2.2
Lesson 2.2 – Potential Revenue Streams
2.3
Lesson 2.3 – Creating a Budget
2.4
Lesson 2.4 – Product Pricing
2.5
Lesson 2.5 – Pricing (SaaS) Software as a Service
2.6
Lesson 2.6 – Market Research
2.7
Lesson 2.7 – Investment and Funding
2.8
Lesson 2.8 – Creating a Sales Office in the United States
Module 3 – New Market Entry Strategies
Module 3 details strategies to enter a new market, what is needed for each strategy and cost considerations.
8
3.1
Lesson 3.1 – Evaluating your best Market Entry strategy
3.2
Lesson 3.2 – Strategy 1 – Sell products directly to the end users
3.3
Lesson 3.3 – Strategy 2 – Sell or lease products directly to the regional distributors (wholesale)
3.4
Lesson 3.4 – Strategy 3 – License your product or technology
3.5
Lesson 3.5 – Planning for your chosen Market Entry Strategy
3.6
Lesson 3.6 – Who is your sales team for each strategy?
3.7
Lesson 3.7 – Sales and Marketing Plan
3.8
Lesson 3.8 – How to create your sales training and marketing materials
Module 4 – Final Preparation
Module 4 is a detailed overview of your company readiness, items that are not ready and how to work with business advisors to complete your documentation and planning.
8
4.1
Lesson 4.1 -Final package of materials for funding
4.2
Lesson 4.2 – Why should I engage advisors to help with final documents?
4.3
Lesson 4.3 – Your new market expansion team
4.4
Lesson 4.4 – Where to find advisors in your new market
4.5
Lesson 4.5 – Consultant Communication
4.6
Lesson 4.6 – Hiring a Business Manager for the New Market Expansion
4.7
Lesson 4.7 – Are you ready? Pre-Launch Checklist
4.8
Lesson 4.8 – Create a Market Launch Plan
Module 5 – Virtual and Live Trade Missions
Module 5 includes Virtual Trade Missions to assist in pre site selection and prepare for live Trade Missions.
8
5.1
Lesson 5.1 – Participate in Virtual Trade Missions
5.2
Lesson 5.2 – Join a Trade Mission to the United States
5.3
Lesson 5.3 – After the Trade Missions
5.4
Lesson 5.4 – Prepare to Join a Live Trade Delegation
5.5
Lesson 5.5. – Research Key Industries in New Markets
5.6
Lesson 5.6 – Choosing the Right Business Location
5.7
Lesson 5.7 -Stay Informed about New Markets
5.8
Lesson 5.8 – International Marketing Opportunities
Module 6 – Review of Level 2 Virtual Market Expansion Training
Module 6 – Is a review of Level 2 Virtual Market Expansion Training and Trade Mission Program (12 months).
8
6.1
Lesson 6.1 Virtual Market Expansion Program Overview
6.2
Lesson 6.2 Time Investment
6.3
Lesson 6.3 Who are the instructors
6.4
Lesson 6.4 Sample Curriculum
6.5
Lesson 6.5 Ways to Engage with Instructors
6.6
Lesson 6.6 Business Roundtables
6.7
Lesson 6.7 Virtual Site Visits
6.8
Lesson 6.8 Live Trade Missions
Module 7 – New Market Expansion Resources and Downloads
1
7.1
Lesson 7.1 – New Market Expansion Resources and Downloads
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