New Market Entry
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Level 1 – New Market Entry Training
This course is designed to help you review your company readiness before you enter a new market.
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- Module 1 reviews the Key items needed for new market entry.
- Module 2 is a planning guide including budgeting, market research and analysis, potential revenue streams and more.
- Module 3 details strategies to enter a new market, what is needed for each strategy and cost considerations.
- Module 4 is a detailed overview of your company readiness, items that are not ready and how to work with business advisors to complete your documentation and planning.
- Module 5 includes Virtual Trade Missions to assist in pre-site selection and prepare for live Trade Missions.
- Module 6 – Review of Level 2 Virtual Market Expansion Training.
- Module 7 – New Market Expansion Resources and Downloads
- Certificate of Completion – Your company will receive a certificate of completion after successfully completing all Modules of this training program.
- Next Steps – After this training is complete, your company can either join a Trade Delegation to your preferred market or continue your training and preparation with Level 2 Virtual Market Expansion 12-month training and trade mission program.
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Target audiences
- Businesses seeking new market expansion
- Businesses interested in learning new market readiness
- Businesses ready to evaluate sites for new market expansion
Features
- Market Readiness Evaluation
- Document Review
- Market Analysis Review and Templates
- Market Entry Strategy Training
- Budget and Funding Evaluation
- Investment Readiness
Requirements
- Students must be registered to access the course content
FAQs
Companies applying to participate in US trade mission cohorts must complete this pre-qualification program to be accepted into the cohort
Companies exploring new market expansion opportunities
Companies ready to evaluate readiness for new market expansion
Create all documentation needed to start a business, get strategic contracts and funding for doing business in the United States
Items needed for new market expansion
How to create market analysis
Market Entry Strategies
Get pre-qualified to be invited to participate in US cohorts
Qualify for introductions to potential projects, partners, or customers
Save time and money to make sure your company is prepared before a physical location visit
Understand your market entry strategy and funding requirements
Each module is broken into several lessons to make it easy to complete each lesson in one session
Modules and lessons can be taken at one time or broken into several sessions, based on the student preferences
Registration is per company executive
Training may be shared with your employees, but only one login access is provided per registered company
You will receive a certification of completion
You will be pre-qualified to receive opportunities to participate in future cohorts and trade missions
You will have an outline of the information needed before market entry and the tools to complete the key items
You will be invited to participate in future training programs, live and virtual events and trade missions
There are additional training programs that include personalized instruction from business advisors to help you complete your documentation
Curriculum
- 7 Sections
- 49 Lessons
- 52 Weeks
- Module 1 – New Market Entry EvaluationThere are many key elements needed before your company completes a new market entry.8
- 1.1Lesson 1.1 – Regulations and Licensing
- 1.2Lesson 1.2 – Market Evaluation
- 1.3Lesson 1.3 – Competitive Analysis
- 1.4Lesson 1.4 – Target Market Evaluation
- 1.5Lesson 1.5 – SWOT Analysis
- 1.6Lesson 1.6 – Understanding Your Company Unique Selling Proposition
- 1.7Lesson 1.7 – Protect your Intellectual Property (IP)
- 1.8Lesson 1.8 – Executive Summary
- Module 2 – New Market Planning, Analysis and BudgetingModule 2 is a planning guide including budgeting, market research and analysis, potential revenue streams and more8
- 2.1Lesson 2.1 – Setting Short Term, Mid Term and Long Term goals
- 2.2Lesson 2.2 – Potential Revenue Streams
- 2.3Lesson 2.3 – Creating a Budget
- 2.4Lesson 2.4 – Product Pricing
- 2.5Lesson 2.5 – Pricing (SaaS) Software as a Service
- 2.6Lesson 2.6 – Market Research
- 2.7Lesson 2.7 – Investment and Funding
- 2.8Lesson 2.8 – Creating a Sales Office in the United States
- Module 3 – New Market Entry StrategiesModule 3 details strategies to enter a new market, what is needed for each strategy and cost considerations.8
- 3.1Lesson 3.1 – Evaluating your best Market Entry strategy
- 3.2Lesson 3.2 – Strategy 1 – Sell products directly to the end users
- 3.3Lesson 3.3 – Strategy 2 – Sell or lease products directly to the regional distributors (wholesale)
- 3.4Lesson 3.4 – Strategy 3 – License your product or technology
- 3.5Lesson 3.5 – Planning for your chosen Market Entry Strategy
- 3.6Lesson 3.6 – Who is your sales team for each strategy?
- 3.7Lesson 3.7 – Sales and Marketing Plan
- 3.8Lesson 3.8 – How to create your sales training and marketing materials
- Module 4 – Final PreparationModule 4 is a detailed overview of your company readiness, items that are not ready and how to work with business advisors to complete your documentation and planning.8
- 4.1Lesson 4.1 -Final package of materials for funding
- 4.2Lesson 4.2 – Why should I engage advisors to help with final documents?
- 4.3Lesson 4.3 – Your new market expansion team
- 4.4Lesson 4.4 – Where to find advisors in your new market
- 4.5Lesson 4.5 – Consultant Communication
- 4.6Lesson 4.6 – Hiring a Business Manager for the New Market Expansion
- 4.7Lesson 4.7 – Are you ready? Pre-Launch Checklist
- 4.8Lesson 4.8 – Create a Market Launch Plan
- Module 5 – Virtual and Live Trade MissionsModule 5 includes Virtual Trade Missions to assist in pre site selection and prepare for live Trade Missions.8
- 5.1Lesson 5.1 – Participate in Virtual Trade Missions
- 5.2Lesson 5.2 – Join a Trade Mission to the United States
- 5.3Lesson 5.3 – After the Trade Missions
- 5.4Lesson 5.4 – Prepare to Join a Live Trade Delegation
- 5.5Lesson 5.5. – Research Key Industries in New Markets
- 5.6Lesson 5.6 – Choosing the Right Business Location
- 5.7Lesson 5.7 -Stay Informed about New Markets
- 5.8Lesson 5.8 – International Marketing Opportunities
- Module 6 – Review of Level 2 Virtual Market Expansion TrainingModule 6 – Is a review of Level 2 Virtual Market Expansion Training and Trade Mission Program (12 months).8
- Module 7 – New Market Expansion Resources and Downloads1
Instructor
